Go Viral Mena
Important Links
Jetour
This campaign focused on showcasing the brand and specifically highlighting the X7 and X9 vehicles. We targeted multiple audiences, delivering clear, tailored messages through connected videos. After quickly approving the script, we moved to casting and location scouting, ensuring a smooth production process. Filming was completed in one day, maximizing the client's budget. Within three days, we delivered the first drafts, made adjustments based on client feedback, and finalized the videos with color, sound design, and graphics, delivering the content on time for social media publication.
Objectives
The main object of this campaign, focusing on the brand in general and specifically on two cars the X7 and X9 showcase, mentioning the vehicles and targeting the right target audience to deliver a clear message. We were able through this campaign to target multiple target audiences and deliver a clear message to each one through connected and relative videos.
Tactics
After understanding our objectives, we started with the script and the main ideas, and it got approved by the client immediately moving to the next step, which is choosing the right actors to deliver the message. Clearly, we also choose to shoot in the showroom and outside to show a variety in the locations. After a quick site visit, we put a plan including the crew and equipment list. We also took shots from the camera angles to make sure that the shooting day was smooth and we were able to finish the three videos in one shooting day to get the maximum output of the client’s budget.
Results
After three days of the shooting day, we were able to produce a first draft of each AD, taking the comments from the clients and doing the adjustment to send it directly to the coloring, sound design, and graphic, which will also take another three days to get the final material.